After doing extensive research in to the world of animal testing, founder, Meha Sethi was deeply moved to create a space where individuals are not only able to learn about what animal testing entails but also have peace of mind to shop from brands whose individual ingredients and end products have ever been tested on animals.

 As you read this, millions of animals – mainly rabbits, mice, rats, cats, dogs, and primates are - locked in laboratory cages forced to endure cruel animal testing; causing chronic pain, extreme frustration, fear, loneliness and eventually death. These laboratories offer a complete lack of environmental enrichment putting the animals under a huge deal of stress and terror and causing many to develop trauma-type behaviours including pacing, pulling out their own fur, biting themselves, and rocking back and forth. They are constantly living in fear and experience blood pressure spikes when someone approaches, only eventually to be killed after they are no longer deemed necessary for the research. Without going into the gory details, some examples of animal testing include dripping corrosive chemicals into rabbits’ sensitive eyes (Draize eye irritancy test) and shaved skin, and forcing mice and rats to inhale toxic fumes. Unfortunately, due to their mild-tempered and easy-to-handle nature, rabbits are frequent victims of animal experimenters with more than 170,000 of them abused in U.S. laboratories every year.

The most frustrating part about animal testing is that there are many non-animal test methods that have been proven to be cheaper, more humane, faster and more relevant to humans that can easily replace all personal care product animal testing. Because these experiments involving animals are proven to be immensely cruel, expensive and often irrelevant to humans, scientists are moving towards developing testing methods that not only don’t involve animals but are also much more relevant to human health. A few of these methods include in-vitro methods (using human cells and tissues), in silico models (advanced computer-modeling techniques) and study with human volunteers. Further, just because a product was shown to be safe in animals it does not ensure that it will be deemed to be safe for human use and even if a product harms animals it can still be marketed to consumers.

“We have moved away from studying human disease in humans. … We all drank the Kool-Aid on that one, me included. … The problem is that [animal testing] hasn’t worked, and it’s time we stopped dancing around the problem. … We need to refocus and adapt new methodologies for use in humans to understand disease biology in humans.” —Dr. Elias Zerhouni

 Animal testing is not a practice we want to be supporting on any level, therefore KindBird Beauty only carries products, which are 100% cruelty-free. We really do vote with our dollars and the more we purchase from companies using animal testing, the longer these barbaric practices continue.